Starting next year, you’ll only be able to activate newly released Fitbit models using a Google account. It doesn’t come as a surprise for Google’s services to become more intertwined with Fitbit’s fitness devices after the tech giant acquired the latter for $2.1 billion in 2021. But now, we have a timeline for when Fitbit accounts will no longer be essential. As spotted by 9to5Google, Fitbit has revealed in its help page that it will launch support for Google accounts in 2023. Signing up for Fitbit and activating new devices will require the use of a Google account after that.
In addition, the brand will completely end support for Fitbit accounts sometime in early 2025, after which a Google account will be required to use its fitness devices and smartwatches. Fitbit promises that it will be transparent and will notify you of the exact date through notifications in its app, by email and in help articles. To ensure a smooth transition, it will enable the option to move your current Fitbit device to a Google account as soon as support arrives next year. You’ll also have the opportunity to make changes to your Fitbit data when making the move. If you do link a device to a Google account, you’ll be able to manage your Fitbit data both from the brand’s app and from your Google settings.
Fitbit says its parent company made binding commitments not to use your health and wellness data for ads and will keep that information separate from what it does send to advertisers. The tech giant had insisted from the time it announced the acquisition that it will not be using Fitbit data for ad targeting. In 2020, it formally made the commitment to the European Commission to ward off an antitrust probe. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.