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Ad executives: App Store Search Tab Ads ‘dreadful’ and too expensive

According to several advertising experts, Apple’s newly launched App Store Search Tabs Ads don’t compare well to the company’s other ad products.

Credit: AppleCredit: Apple

The Search Tab Ads, which Apple launched earlier in May, offer a new slot for advertising that features prominently in App Store searches. But several ad executives told Business Insider on Monday that the feature appears to be “dreadful” from a return-on-investment perspective.

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According to several advertising experts, Apple’s newly launched App Store Search Tabs Ads don’t compare well to the company’s other ad products.Credit: AppleThe Search Tab Ads, which Apple launched earlier in May, offer a new slot for advertising that features prominently in App Store searches. But several ad executives told Business Insider on Monday that the feature appears to be “dreadful” from a return-on-investment perspective. Read more…

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